Brand guidelines · v2.0
The identity system for Purvi Aerospace LLC: clear, dependable and unmistakably aviation.
01 — The mark
Breaking out of the circle.
An aircraft climbing out of an open flight path. The ring stands for the continuous cycle of maintenance and supply. The aircraft leaving it is the result: a fleet back in the air. It is the tagline as a picture.
- Aircraft, Aviation Navy: the customer's fleet, always the hero.
- Flight path, Sky Blue: the supply loop that keeps it flying.
- Clearance gap: the ring always breaks around the aircraft. Never let them touch.
Ring r = 23 · stroke 5 · 52° opening · aircraft at 045°
Lockups
Clear space
Keep a margin equal to the height of the bowl's counter (¼ of the mark height) clear on all sides.
Minimum size
Logo: 24 px / 8 mm tall. Mark alone: 16 px / 5 mm. Below this, use the mark only.
Don't
Don't rotate, recolour, stretch, outline or add effects. Never point the arrow anywhere but east.
02 — Colour
Navy, sky, cloud.
Navy carries the brand and Sky Blue lifts it. Keep the accent purposeful: the flight path and the action you want people to take. Green and red are status colours only, never decoration.
Usage ratio: 55 / 25 / 10 / 7 / 2 / 1
Aviation Navy
- HEX
- #0B2545
- RGB
- 11 37 69
- CMYK*
- 84 46 0 73
Primary. Backgrounds, text, the aircraft.
Sky Blue
- HEX
- #3BA7F5
- RGB
- 59 167 245
- CMYK*
- 76 32 0 4
Signature accent: the flight path, calls to action.
Cloud
- HEX
- #F5F8FC
- RGB
- 245 248 252
- CMYK*
- 3 2 0 1
Light surfaces and documents.
Altitude Steel
- HEX
- #9DB4CC
- RGB
- 157 180 204
- CMYK*
- 23 12 0 20
Secondary text and data on navy.
Signal Green
- HEX
- #34D27B
- RGB
- 52 210 123
- CMYK*
- 75 0 41 18
Status only: in stock, verified, CoC.
AOG Red
- HEX
- #FF3B3B
- RGB
- 255 59 59
- CMYK*
- 0 77 77 0
Reserved for AOG and critical alerts.
*CMYK values are approximate. Confirm a Pantone match with your printer before first print run.
03 — Typography
Two families and a mono.
Display · Sora 600–700
Aa Bb 23699
Keeping fleets flying.
Body · Inter 400–600
Aa Bb Cc
Every lot is recorded against its manufacturer CoC, batch number and our receiving record.
Data · JetBrains Mono: part numbers, specs, codes
MIL-PRF-23699 · AMS-S-8802 · LOT 26-0917 · DXB→LHR
Both families are free (SIL Open Font License) on Google Fonts. In Word, Outlook and email signatures use Arial as the fallback.
04 — Voice
Talk like an engineer who answers the phone.
Specific, calm, direct. Use part numbers and specs instead of adjectives. Never overpromise. Never claim OEM authorisation you don't hold.
We'll confirm remaining shelf life on the quote.
World-class premium solutions for all your aviation needs!
PR-1440 B-2 Semkits, 4 in stock, expiry 03/2027.
Huge stock of sealants available.
Sourced through authorised distribution, with manufacturer CoC.
Authorised distributor of PPG, Shell, 3M… (unless contracted)
Not in stock. Earliest is 10 days from the manufacturer.
We'll get back to you ASAP!
05 — Applications
In the world.
06 — Email signatures
Signature generator.
Fill in your details, then copy and paste into Gmail (Settings → Signature) or Outlook (Settings → Mail → Compose → Signatures). Table-based HTML that works across email clients.
Empty fields stay as [placeholders]. The logo image is served from purviaero.com, so it shows once the site is live.
Dear Procurement Team,
Please find our quotation attached. All lots ship with manufacturer CoC and SDS.
Kind regards,
| [Full Name] [Job Title] |
|
M [+971 XX XXX XXXX] E [name]@purviaero.com RFQ rfq@purviaero.com W purviaero.com |
 |
| Purvi Aerospace LLC · United Arab Emirates Aviation consumables · chemicals · spares |
| This email and any attachments are confidential and intended solely for the addressee. If you received it in error, please notify the sender and delete it. Quotations are subject to our terms of sale. |
07 — Downloads
Asset library.
Use SVG wherever possible: websites, print, signage. Use PNG for Office documents and email.
08 — Open items
Pending details.
Everything still to be filled in. Add each value in lib/site.ts and the website, footer, quality page and documents update automatically.
- Trade licence numberPending
- Licence issuing authorityPending
- UAE VAT TRNPending
- NCAGE codePending
- DUNS numberPending
- Warehouse addressPending
- Main phonePending
- AOG hotlinePending
- WhatsAppPending
- LinkedIn pagePending
- ISO 9001:2015 certificate no.Pending
- AS9120B certificate no.Pending
- IATA DGR certificate no.Pending
- ASA-100 / AC 00-56 certificate no.Pending